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How Kiosks are Enhancing Value

According to Business Edge News, Interactive retail kiosks are pushing the right buttons:

"Facing time-starved consumers and continuing labour shortages, retailers are looking to new technologies to change the way we shop.

Various forms of interactive customer-service kiosks - some of which are being tested in Canada - could soon become the latest tool in a store owner's arsenal.

According to NCR Corp., once known as the National Cash Register Co. and now focused on using innovative technology to solve business problems, kiosks are an easy way for companies to "up-sell" their products - getting consumers to buy more than they would otherwise.

"The kiosks are better than a (sales) person on an up-sale," says Kent Porter, Mississauga-based director of self-service for NCR's retail solutions division in Canada. This type of kiosk, where people themselves punch in what they want to order or what service they want, is in demand."

Facing time-starved consumers and continuing labour shortages, retailers are looking to new technologies to change the way we shop.

Various forms of interactive customer-service kiosks - some of which are being tested in Canada - could soon become the latest tool in a store owner's arsenal.

According to NCR Corp., once known as the National Cash Register Co. and now focused on using innovative technology to solve business problems, kiosks are an easy way for companies to "up-sell" their products - getting consumers to buy more than they would otherwise.

"The kiosks are better than a (sales) person on an up-sale," says Kent Porter, Mississauga-based director of self-service for NCR's retail solutions division in Canada. This type of kiosk, where people themselves punch in what they want to order or what service they want, is in demand.

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This page contains a single entry from the blog posted on June 6, 2007 4:09 PM.

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