How Franchises Can Win at Local Marketing

Franchises, at their core, are simply businesses.

While many franchise activities can seem confusing because they are split between franchisors and franchisees, franchise marketing should be a united effort with a goal of driving positive business growth.

Not only do franchises need to worry about overall national brand messaging, franchisors also need to be aware of how their message breaks down at the local franchisee level. And social media has made this much harder than it used to be.

We are pleased to have (2) great experts for this important topic.

Joseph Naggiar Executive Market Director at LocalVox Media Inc

LocalVox Media provides a best-in-class local, social and mobile marketing platform that helps local businesses publish and promote events, announcements and deals to a range of on line channels including NearSay.com, social media channels, email newsletters and to their own web sites as well as optimize their presence on Google Places and tens of other directories.

Sara McElroy manages marketing for Potomac Family Dining Group, the seventh largest Applebee's franchisee with 69 restaurants throughout Virginia, Maryland, Pennsylvania, West Virginia and North Carolina. Prior to joining the company, she served as director of marketing for regional fast casual franchisors California Tortilla and Elevation Burger.

Additionally, she worked as a graduate intern in local store marketing and hospitality for celebrity chef Spike Mendelsohn's nationally acclaimed burger concept Good Stuff Eatery.

Warren Lee Lewis, Moderator