The Franchise Sales Summit - CAFA 2016 - Tuesday May 24th

Every spring, CAFA has a Lunch and Learn for the most important developments in franchise sales.

This year, we have stellar group of experienced sales professionals to lead our panel discussion.

1. What's New in Franchise Sales?

How has Social Selling affected franchise sales?

Do you know the 3 different ways you can recruit new franchise operators on LinkedIn? Which is most effective? Which is most risky?

Why advertising on Facebook may be a waste of your brand's time and money. And why your new website redesign may fail.

Why LinkedIn company pages are the way to recruit, and what you have to do to be successful. How you can help your franchise brokers to expand your brand's reach in LinkedIn.

2. What hasn't changed in Franchise Sales?

The "series of mental operations" your franchise prospects must complete remains unchanged.

Your brand requires a written, formal and defined franchise sales process with:

1. A way to qualify candidates.

2. A way to move qualified candidates through your process.

Why experienced professionals are needed. How to use a CRM or automated sales process to complement your professionals.

3. What have people forgotten about Franchise Sales?

Many franchisors have forgotten the art of prospecting. Everyone new to franchising wants leads, without doing the work to prospect.

Joe Caruso, " I got my franchising start over 20 years ago with Hardee's and Carl's Jr, during a restructuing.

I had to change everything we did and rebuild our franchise sales process.

So I re-designed the entire process - which is still in use today."

Dr. Michael (Mick) Riddiough, "Having worked within the franchise industry for 30 years, I have extensive knowledge of the essential tools needed to succeed in today's market. "

"Recently, by utilizing new media, digital marketing and a wide range of classic sales methods and development models ... we were able to help a franchisor grow from 9 units to 92".

Sidney Lee, For 11 years I "managed largest and most strategic licensed account relationship in the Starbucks Coffee Company LS portfolio."

Now, my company Choice Advisors, "helps entrepreneurs succeed in either buying a franchise or transitioning an existing business from an "operator model" to a "franchise growth model".

Warren Lee Lewis Moderator, is the author, The Franchise Seller's Handbook, 2010.