Problematic Relations
In Section III, Hadfield accurately describes the counter forces in franchising - where the franchisor sees their actions as preventing free-riding, the franchisee only sees opportunism.?
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The structural strategic differences about the state of the world is what both enables franchising and makes the relationship difficult to maintain.?
Each side has a well entrenched view about why their actions are legitimate and why the other side's actions are illegitimate.
Using these differences to create joint options is the challenge all Principle Negotiators face.
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