Rory Sutherland tries to explain the unilateral gift giving on Valentine's day as a show of commitment.
Do you think he succeeds?
"Do this for me, which I like and you hate, to prove your commitment." says the women to the man.
Happy Valentine's Day - How Women Overcome Their Low Trust of Men
So you and Rory have killed Love, Romance & Valentines Day with one untimely video.
Is that what you were going for?
Let me know what Wendy thinks after I email this to her.
Joe, you raise one of the most important questions in social science.
When we explain an institution, will the explanation unravel support for the convention, institution or practice?
On this one, I doubt that Rory and I have made a dent in Valentine's Day.
So are you saying all things are a negotiation of sorts?
Well, no. Most things in life that are important don't require negotiation or strategic analysis. But, sometimes to navigate an impasse does require a guide.
I'll buy that, with a 10% hold back of belief.