She will be working directly with Gold's Gym International, the Gold's Gym Franchisee Association and the National Franchise Council to grow and evolve the national corporate wellness program.
McMullen has held numerous sales leadership positions with high-profile companies including Hyatt and Omni Hotels.
She has a proven track record for success.
"Wendy brings a wealth of national sales experience and will play a critical role in turning our national corporate wellness program into a powerhouse that will generate revenue for both franchise and corporate-owned Gold's Gym locations," said Jim Snow, president, Gold's Gym International.
"The national corporate wellness arena represents an enormous opportunity for the Gold's Gym brand and we are thrilled to have her join the team to help us grow to the next level."
Mike Epstein, president of the Gold's Gym Franchisee Association, strongly supports the hiring of McMullen, expressing that it will help the well-known brand compete at the highest level in the corporate sales arena.
"Wendy is extremely talented and has already begun speaking with some major potential clients on our behalf," said Epstein. "With her on board, we're confident that the Gold's Gym national corporate wellness program will become the premier force in the industry. We look forward to working with Wendy and Gold's Gym International to make that happen."
Gold's Gym franchise is one of the oldest fitness franchises in the world and in order to continue to survive businesses need to evolve and it sounds like Gold's Gym is trying to do just that. I am a personal trainer who owns my own personal training gym and I think innovation is going to be the key to advancing within the fitness franchise world and within the gym as well. Bravo to Gold's Gym for trying to bring new innovation to their gym 'brand' by hiring new talented individuals to represent them.
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The Gold's Gym Franchise is the best, I hope they stick around.