What's Hot in Franchising - Week 21 in Review

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Selling to the Online Savvy Customer, 5 Easy Steps to QSR Success, and Who Else Wants to Be as Well Known as Sir Richard Branson?

 

1. We know what customers look like right now - more integrated with social media, looking for a personalized, efficient shopping experience.

2. In the first couple of years in business, that could mean the difference between staying in business and losing your life savings.

3. Most people write well enough to convey interesting ideas. This is a bit of a problem for you when you compete for attention on Linkedin.

 

1st Story -1550 Views, 98 Clicks = PR Value of $612.48 

fred berni1.jpg5 Easy Steps to QSR Success

In any retail-type business, by far the largest expense is wages and training.

Since retailers typically average a turnover rate of approximately 110% or more a year, you can see how quickly your profits can be eaten up. 

At fast-food chains, rates as high as 200 percent a year for hourly workers aren't unusual, so the costs of employee turnover are even higher!In the first couple of years in business, that could mean the difference between staying in business and losing your life savings.

See the Comments on QSR Success.

 

2nd Story -1316 Views, 75 Clicks = PR Value of $471.75 (2nd Week on List)

kathy1.jpgSelling to the Online Savvy Customer

We know what customers look like right now - more integrated with social media, looking for a personalized, efficient shopping experience.

With things changing as quickly as they are, have you thought ahead to what your customer will look like in 2015?

It looks like folks have started thinking about this already.

See the Comments on Savvy Customer.

 

3rd Story -977 Views, 118 Clicks = PR Value of $742.22

michaelwebster.jpgWho Else Wants to Be as Well Known as Sir Richard Branson?

Most people write well enough to convey interesting ideas.

This is a bit of a problem for you when you compete for attention on Linkedin.

You could spend time creating your own LinkedIn network, one quality connection at a time. 

Since 2005, I have grown my LinkedIn networks to over 4,500 connections.  So, I can get a bit of attention for my ideas or you ideas when I share them.  How can this help you?

 

Comments on Sir Richard Branson.

 

* Value based on current LinkedIn's advertising rates, this month and franchisor target audience.

 

Get Started on LinkedIn - Reach People Who You Could Do Business With.

 

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