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8 Easy to Do LinkedIn Franchise Selling Secrets Guaranteed to Work

Posted by Joe Caruso | category

Yes I know. You sell franchises. Your leads are delivered to you.

But you want social media - in particular LinkedIn to be a source of great and cheaply found new franchisees?

You and everyone else! And that's unlikely to happen for your franchise.

You have all the social media buttons on your franchise recruitment website. You put out press releases all the time. You have automated your distribution of your releases, blogs and articles.

So why aren't the leads flowing in from all that effort?

Your brand is out there, however you and your people are not.

Let's face it franchise executives and salespeople would rather go to a trade show to meet people, react to a lead that comes in from a franchise web portal, a franchise broker, a display advertisement that spurred a lead from your franchise recruitment website.

Let's focus on something easy and executable - LinkedIn basics for franchise sales executives.

Your LinkedIn Profile needs to say you sell franchises and connect with me. So make sure it's accurate, complete and inviting.
Put your LinkedIn business card on your franchise recruitment website. You're accessible right?
Join LinkedIn Groups. Not just the obvious franchise groups with other franchise salespeople, but the groups that your kind of franchise-buyers are in.
Comment first and continue to regularly in other people's discussions.
Connect with members of your target groups.
Check who's Looked at Your LinkedIn Profile once a day for 5 minutes and connect with those people.
Connect with your qualified leads you meet at your next franchise trade show.
Your franchise sales administrators, qualifications specialists, marketing coordinators all need a professional LinkedIn profiles as much as they need a business card. Maybe more so.