May 2014 Archives

Print v. Internet Which is Better for Franchise Sales?

Posted by Joe Caruso | Category Sales

Print leads were different from internet leads. It used to be that a print lead would phone you after seeing your print ad. While on the phone with the prospective purchaser, you had to qualify them financially. You also had to separate pretenders from the contenders. In restaurant franchising, the pretenders would often want to know if we would come and "look at their site". "Well, not until we are in the site selection phase - which happens after you sign the franchise agreement." Prospects were easier to qualify because they phoned you. But over the last ten or eleven

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