About Us

Joe Caruso - Sales Manager & Operation

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I started in Franchise Sales with a major hamburger brand almost 25 years ago.

Didn't know much about Franchise Sales, all I knew was I like sales.

Well, within a couple of years our entire Sales Department had been downsized, right-sized out of existence.

Last man standing - in front of a pile of work.

No way I could do the work of the 5 people we just let go.

So, I had to get busy selling franchises.

I re-designed the entire process - which is still in use today in that major QSR.

The Franchise Sales process has to focus around giving the franchisee prospect satisfactory answers to three questions: How Much Can I Make, How Much Does it Cost and Is My Territory available.

Give  the right answers, in the right sequence, and you make a sale.

Give the wrong answers, lose a sale.

Give the right answers, in the wrong sequence, lose a sale.

When you need more franchise sales, connect with me on LinkedIn with the message: Re- Engineer My Sales Process.

 

Michael Webster - Negotiation for Sales, Disputes & Buy-In

 

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Joe and I have been creating intelligent conversations about franchising for over 12 years.  

At first, our conversations, on franchise-chat.com & then on Blue Mau Mau, were just designed to help people understand the process of buying a franchise.  

As Joe says, a prospect really only has 3 fundamental questions:  

How Much Can I Make, How Much Does it Cost & Is My Territory still available.

Joe and I can help refocus your sales process on getting the answers to those questions effectively to your prospects.

It is a combination of the science of choice & the art of selling franchises that makes Joe and I different and effective.

Give us a try, when you need to try something different.