The company has just launched a complementary social media campaign to encourage fans to spread the Pizza Holdouts message.

The goal of the game is to hunt down friends and place a "bounty" on them via the Taste Bud Bounty Hunter game. 

For each bounty placed, the friend in question is gifted with a coupon for a free pizza (with purchase of a second pizza). 

The bounty issuer also gets a coupon in turn (first time only). Should the friend order with your coupon (before any others), you "capture" their taste buds. After ten captures, you'll earn a coupon for a free large one-topping pizza."

The desire to attract attention reminds me of a story a pub owner told me, way back when I was doing my Master's at the University of Waterloo.  Although his way one of the best best new English style pubs in a University town, he did not strive to attract the University crowd.  Why not?  "They are fickle and will want to follow a new fad next year."

Crowds are nice, but a predictable loyal following is better.  Which of the following programs are designed to capture, measure and retain loyalty instead of flash mobs?