The debate rages on: Is a premium LinkedIn account worth the cost?
Given the current raging spamming issue, I believe a premium LinkedIn account offers greater value and security than ever before, at rates so low they’re aren’t even worth worrying about.
Here are 10 LinkedIn Premium Account Features that can truly change how you generate leads and build visibility with LinkedIn:
Feature | What Is It? | How Do I Use It? | Why Should I Care? |
InMails |
Send a message to any LinkedIn member, without an introduction. No response within 7 days? Your InMail credit is refunded. |
Send InMails from a profile page or search results. |
Private emails offer a more professional approach to connecting and nearly always receive a response. |
Profile Organizer |
Save and keep track of important profiles. Organize profiles into folders, add notes and contact info, and see correspondence history. |
Save profiles from the profile page or search results. To access Profile Organizer, click on Contacts in the navigation bar. |
Profile Organizer saves time and tracks progress when developing target lists for marketing purposes. |
Premium Search Filters |
LinkedIn is a serious search tool for marketers of all types. Premium search filters return more targeted information, so you can reach those important decision makers. |
Premium search filters are a feature of all Premium accounts. |
Improved search results |
Expanded Profile Views |
Get more search results, access additional profile information for people outside your network |
Start searching |
Serious about LinkedIn lead generation? You’ll want expanded profile views. |
Expanded analytics |
Assess exactly which keywords drive members to your profile, where traffic comes from, which industries are connecting with you, and more |
All premium accounts offer expanded analytics |
Are you kidding me? |
Who’s Viewed My Profile? |
See expanded titles, regions, and companies for people who have viewed your profile. |
Access Who’s Viewed My Profile from your homepage, right column. Click on “X number of people have viewed your profile…” |
Assesses your visibility, understand people/industries driving visibility, and find new leads. |
Premium Badge |
The Premium badge is featured prominently on your profile and next to your name in search results. |
To toggle your badge on or off, go to Accounts & Settings then “Name and Location”. |
Many LinkedIn members equate the premium badge with the ‘serious professional’. Just one more way to prove you’re in it to win it! |
OpenLink |
Being a part of the OpenLink network allowsanyone on LinkedIn to send you a message for free. |
Go to your Accounts & Settings to opt-in. The OpenLink icon will display on your profile and in search results. |
Anyone can connect to you for free (without an InMail or introduction), or send free messages to OpenLink members of your choice. Improve connections, widen your network, open new doors! |
I bet you never knew your Premium LinkedIn account offered so many great features. And there’s more!
I have had both the free and premium accounts and, honestly, the premium account is well worth the $30 or $50 monthly if you are committed to getting the very best results from LinkedIn. Why not sign up for a month, see if you like it and use the features and, if not, simply cancel out?
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