Runnin' Wild Kids Shoes opened in August 2012 in the heart of Cobble Hill, Brooklyn.

Since opening, this shoe store has become the go-to shoe store local families because of the major brands stocked, shoe sizes and styles for infants to tweens, as well as extremely knowledgeable staff. There is nothing run-of-the-mill about Runnin' Wild Kids Shoes and the customer service is reminiscent of an era when a customer would visit a store inquiring what shoe was best for him/her and leave with the employee's recommendation in hand.

Runnin' Wild Kids Shoes entered a competitive market, due to the rise of large online retailers and discount chains that can undercut local businesses; this competition was compounded by the fact that New York City has a population as diverse as the stores that cater to each audience.

Breaking Into the MarketAs a new business, Runnin' Wild Kids Shoes struggled to gain exposure in the bustling metropolis of Brooklyn, with many niche stores popping up to service the rapidly-changing neighborhood. Runnin' Wild Kids Shoes had a weak web presence, with only Facebook and Tumblr pages. The shoe store's main source of new business came from word of mouth, and in this competitive market, this strategy wasn't cutting it.

After a friend recommended LocalVox to the owner, Anthony Fauci, Runnin' Wild Kids Shoes revamped its entire marketing mindset. Instead of focusing on in-person word of mouth, they focused on growing business online. In addition to upping their rank on Google, they also built out their social media presence/reputation and increase the number of contacts on their email list.

Local Online Marketing With the Click of a Button

Fauci chose LocalCast because out of all the platforms he reviewed, LocalCast was the easiest -- in fact, as simple as a click of a button. With LocalCast, Running Wild Kid Shoes was soon growing business online by publishing news and deals to hundreds of local touch points and updating their social media, directories and email lists from one central platform.

Fauci quickly noticed an up-tick in new customers and when he inquired about where they heard about Running Wild Kid Shoes, the response was always the same: on Google or another online network.

Running Wild Kid Shoes owner, Anthony Fauci explained how LocalVox helped grow business online.

"If you are willing to participate fully in [LocalCast] I do not know of or can think of any better product. We are #1 on Google and it does not get any better than that. LocalVox has shown they are committed to helping my business grow. I would recommend them because they act as more of a partner than a provider."

Driving Revenue by Messaging Customers Across the Web

Runnin' Wild Kids Shoes now regularly messages current and potential customers online:

• 4,600+ local customers engage with their content
• 700+ reads on their first few posts (vs. 200 for the average local business website)
• 375+ customers keep in touch with email and social media
• 5 stars on Yelp

From Zero to Hero in Organic SEO

The quickest improvement Runnin' Wild Kids Shoes experienced was a sharp spike in web activity and local search results on Google, Google Maps and leading local directories.

The shoe store began ranking for key terms to drive new local customers to their store and continue to have 19 terms listing in the top three on Google.

You Can Grow Business Online

Not everybody has the time to becoming an online marketing expert, especially when you are running a business, and LocalVox built our online marketing software to meet these constraints. LocalVox enables businesses to dominate on search and bring new customers in the door with a simple, effective and affordable online marketing platform.

To learn more about how LocalVox can help you grow business online, please contact us. We look forward to learning more about your challenges and creating a search engine optimization strategy that allows you to meet your goals.

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