It's no secret that a great sales team has a significant impact on the number of franchisee leads your company produces, but a strategic franchise public relations plan can also play a vital role in lead generation.

When done correctly, content marketing generates three times as many leads as traditional outbound marketing, according to a recent study by Demand Metric.

At Ripley PR, we know just how important it is to develop relevant content and optimize it for the most impact with your target audience.

We've highlighted three key PR tools that will help to increase leads:

• Press Releases: Building brand equity is important, and using non-paid avenues helps add to the credibility of your company. From new hires to new locations, a PR agency can help you determine news worthy stories that will keep your franchise's name in relevant news outlets and at the top of mind of potential leads.

• Blogs: According to WebDAM, B2B companies that blog generate 67 percent more leads than companies that don't. A PR firm will not only develop the blogs for you, but we also understand the importance of SEO and keywords that improve your overall ranking in search results.

• Discovery Days: Face time is valuable, especially with potential franchisees that are on the fence. Hosting a discovery day allows them to see the type of franchise that you own, and a PR firm can not only help in the planning of the event but also get the word out to key media contacts that will reach your target audience.

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Ripley PR understands the importance of lead generation to the overall success of your franchise, and we specialize in helping franchisors improve sales through a comprehensive B2B public relations strategy. Contact us today to get started on a plan that will compliment your current sales strategy.