Imagine your franchisee trade associations next advocacy program, a call for PAC money, a demand for change in state or federal legislation, or simply a call to action from your supporters.
Next, you are offered the social media tools that fueled both Howard Dean's remarkable primary campaign and Barack Obama's Presidential run! Are you interested?
Last year, the American Marketing Association Non Profit Marketing conference discussed this very opportunity - how non profits can use the social media tools which lead to empowerment.
"In 2009, more data will be generated by individuals than in the entire history of mankind through 2008. It�s clear that in order to thrive in times of change, innovation through social media is critical to empowerment.Thomas Gensemer has a short talk about how social media can empower your non profit. I encourage you to listen to it and play with the Blue State Digital demo to understand how social media can help your association with its advocacy goals. Tell me what you think.Nonprofit organizations, in particular, are recognizing the benefits of adapting to emerging social media technologies.During AMA�s 2009 Nonprofit Marketing Conference held July 15-17 in Chicago, experts in the nonprofit sector stressed the importance of nonprofit organizations using today�s technologies to empower their constituencies at the grassroots level.Thomas Gensemer, of Blue State Digital which managed Barack Obama�s 2008 online campaign, discussed lessons nonprofits could learn from the Obama strategy."
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