From David Meerman Scott's blog, on The Business Value Behind Social Media, both good and bad.
Martin Giles, U.S. Technology Correspondent, The Economist who served as moderator.
Chris Brogan, President of New Marketing Labs, popular blogger and co-author of Trust Agents and author of Social Media 101.
Charlene Li, founder of Altimeter Group and co-author of two books: Groundswell and Open Leadership.
Interesting, at points, discussion about how some businesses are using social media correctly. For example, Rackspace who uses Twitter to replace its customer service, when your server is down, twit it to Rackspace who knows who you are and so can reboot your server.
What opportunities are there here for franchisees?
