First to Respond and First to Engage, But Last to Make the Sale

It isn't.

Franchise sellers need to get to web leads who are intrigued with their franchise as fast as possible, right?

No.

Or they could lose the franchise buyer to a competitor.

Nope.

Of course the solution is an autoresponder. Well that does seem pretty simple, doesn't it? Problem solved.

Really wrong and could cost that sale.

Many of the franchise inquiry autoresponders I have seen when mystery shopping franchise sales processes are plain awful.

Here are some recent real examples -

Good morning Joe,

Thank you for considering the XYZ franchise opportunity. My name is Oscar and I am a Franchise Sales Representative with this great brand. My contact information is listed at the bottom of this email and please contact whenever you are available to take the next step. I look forward to hearing back from you.

Oscar

VP Franchise Development

Joe -

We received your request for franchising information through our website. Thanks for your interest and please call at your convenience to discuss.

Thank You,

Janet

National Director Franchising & Development

Joe,

Thank you for your interest in a franchise opportunity with our brand. George, VP Franchise Development, will be sending you information and contacting you regarding our Discovery Process.

Please feel free to contact me any time.

Pat

CEO and Founder