James, don't agree with your statement, but awesome hashtags! Especially the kindergarten one.
Marcus, this is an example of a franchisor trying to make a 1st contact -based solely on an email they received from their landing page. The franchisor seems frustrated that the person is both screening their telephone calls & emails.
Michael (Mike) Webster aha. In that case I take it back. He's using a good technique badly. The push away needs to be done nurturingly not with a sense of entitlement
Your use of the word process here. . . made me shutter. I HOPE there isn't a written process that includes that email anywhere.
It looks as though it is in their CRM, has an unsubscribe and was automated or semi-automated? (edited)
Jania that's is spot on the point. Timing to buy has to be right for the franchise buyer, however inconvenient that may be for the franchise seller.
You can hear more of Jania Bailey's wisdom Jan. 22-23 at the Selling Franchises Bootcamp www.pba.edu/franchisecamp! You can also earn 300 CFE credits.
Very good graphic Joe--shows the uttter BS in some systems.
Well it writes itself and a little red marker magic John.๐
John - what "BS" is shown? Please clarify.
Valuable lessons: The way franchise sales are conducted tells prospects how the company respects their franchisees.
It's not clear to me that this individual has done anything to earn a response. Certainly, this email does nothing to provoke interest or a response. Probably one of the very worst I've seen--and I've seen far too many.
Just for clarity, I hope you are not referring to the emails I send, but rather the bad emails I receive ;-) If not, I really need to clean up my act.
Yes, I see how my inept use of language could cause a problem, so I better clear it up. I was of course referring to emails in your posts about bad emails you have received.
When you're not willing to put in the effort to connect and build a relationship that lack of effort shows through clearly in a feeble attempt like this. End result is you never connect. That is a sorry attempt, hard to believe salespeople actually do that
Pete - how do you know that the sender of that email had not put forth a great deal of effort, prior to sending it?
Ron Silberstein CPA CFE easy answer. Because he hasn't put forth the effort to craft an effective email in the first place. Break down that email, first he says I've tried to reach you and want to send you more information- then send it so you drive his interest. 2nd he says I need to determine if you're a qualified candidate - why is it about the sender instead of trying to engage the candidate about why they inquired in the 1st place. 3rd is he applies an arbitrary deadline of tomorrow. I've had many candidates that were hard to reach because they were on vacation, a work trip, had a family emergency, etc . That ended up buying after a slow start. How does he know that his arbitrary, 1 day deadline fits for the candidate? Bottom line is that is a poorly executed attempt no matter how you look at it
Very good points.Pete Baldine. Especially on how the email centers on the franchise seller''s timing for selling and not on the lead's timing for buying.
How about, "Dear John, Thank you for expressing interest in being a franchisee with XYZ company. I have made a couple of attempts to follow with you but it would seem from your lack of response that this may be a bad time. I am open to meeting with you to discuss your goals for franchising at any time. Please feel free to contact me by phone or email should you decide you are ready to take the next step." In other words, the ball is in your court now. If I don't hear from you I will interpret that as lack of interest and move on. There is NEVER a need to be rude in written communication.
@Michael Porpora, AAI, CIC these are leads who not even in the sales process yet.
Thanks Denise Kelly. This email was templated and automated/semi-automated in a popular CRM system.
Joe Caruso sad. No control, strategy or auditing :)
Not the best tact. There is a way to request the favor of communicating without threats. That does nothing do develop rapport or make them comfortable.
It screams, "I'm desperate....."
Adam Blake no doubt about the desperation and it shows me a lack of sales training & competency.
I think they need to hire a copywriter. I know of a very good one. We're on a same-name basis.
I meant they should have hired a copywriter instead of writing it himself
Joe D'Eramo thinking this email communication is symptomatic of the lack of coherent franchise sales process. (edited)
There is a sales technique taught by Sandler Sales Training that embraces the "destroy your file" threats. It wouldn't work for me.
Important to make the distinction between these.
Wow! I have received 2 emails like this within the past 2months. Not an appropriate way to contact professionals. I did however reach out letting them know I wasn't interested.
Sally Slater, C.A.S.E.Sally Slater is a class act. and I don't even know her.
Nancy Friedman, Tel Doc Keynote Customer Service Speaker thank you Nancy!!!!
๐๐ this is.... wow....
Aaron Allison, CHIA yes, I think you are spot on.
Aaron Allison, CHIA exactly!
Frustration can get to any of us. I have found that if this email is the message I feel like sending to someone, it's time to take a walk, go for a bike ride, play with my dogs or go work out-essentially disengage, decompress, reset and re-engage.
I bet I know who wrote this message . . .
@Francisco Jaramillo, MBA, CCIM even if you think you do there's no need to post their name and out them, especially if you are wrong on your guess.
Joe Caruso of course not. I would not do such a thing to __________. Lol
Thanks bud!
But when you have to pour through hundreds of cheap, bad leads every month, this is what your salespeople end up doing. It's quality over quantity when it comes to leads.
Micah Carver that's what I thought. Thanks for clarifying.
If I had to guess, I would say this letter was written by someone who would proudly define themselves as a communications expert.
It needs to be about building the relationship, always leave the door open. If it isn't the franchise they come back to it'll be the relationship you sell them on. People don't buy what you do, they buy what you believe (Simon Sinek). I never once sold a franchise in my years in the industry. I sold myself. (edited)
I have a question about this 10 step e-mail trail which people are talking about. At any stage has anyone talked to the person during these steps, or is it the situation that after the person has sent through an enquiry/ made a phone call, that the franchisee recruitment people haven't been able to contact them since then?
What screams from this message is possibly leaving the templates folder to the sales team only or mainly without much input or assistance from other departments, like Marketing to help wordsmith. Having the opportunity to craft messages that will enhance a candidates true desire and attempt to share information will alway go a long way. You really never know what's on the other side of the request. I sincerely believe most inquiries have a hope or dream and maybe not a pathway to truly being in a position to afford. When these templates were-written, many times 10+years ago when times were very different and words changed ever so slightly, that's what I see in a message like this. Back in the day, I think a lot of people were using emails or letters like this to invoke a response of "I am interested" and having some sort of back ended or handed way of getting engagement. I do agree, these do not work and probably cause the opposite response but again it shows possibly the lack of support within an organization to assist with well written templates to aid in calling, email campaigns and texts. There are many versions out there being used today by many. Unfortunate for sure, but true reality.
Email ultimatums are " Hail Mary" attempts that almost never work. When you have the right perspective client there is no need to chase them down and hound. Identify and qualify....the rest happens naturally.
Ouch Joe Caruso Sales emails are an art NOT a science This is Sad
Not my style of communique. I have learned that you have to build a relationship before a sale can take place. I have had prospects follow back up with me a year later and decided to get on board. Never burn a bridge in my opinion unless the individual has specifically asked you not to contact them anymore.
Greg Parker seems to not fit with a well thought out franchise sales process does it?
If this prospect wasn't quite sure before receiving this email, they definitely are now! It often shows an excellent command of the English language to say nothing!
They need to learn how to nurture, nurture, nurture and use softening statements to get the prospect to agree with the premise they have not gotten back in touch with you. This upholds the dignity of the prospect and makes them want to connect.
Timing is everything - you never know why you're not getting a response from your prospect or what they may have on their plate - with this type of communication, I doubt you every will. Building a great relationship is key in this business! (edited)
The best franchise sales people sort leads. I quickly find out how fast someone is wanting to move and if they are qualified (skill set, finances, geography, etc..). Timing might not be right today but it could be 2 or 3 years from now. If you think your sales process can only be a fixed period of time you are mistaken.
Yes Ryan Rao that's true. Why some franchisors keep shooting themselves in the foot with bad sales communications makes little sense.
Kathy Davidson sending a silly message like this makes it all but impossible to check back with the person six, nine or twelve months later to see if the timing is better for them.
The "Last attempt" email does work, however. There is a more pleasant way to craft such an email. One that also opens up the opportunity to continually send out drip campaigns so as to never really lose touch.
Eric, you may get a response. But at what cost?
This actually looks like a template mass email that went out. I think he should've re-thought his message prior to sending. ๐คฆ๐ปโโ๏ธ DontPressSend
Yes Frank seems so. Certainly it is templated and depending on how the CRM was setup it could have been automatic or semi-automatic.
Who would ever respond to that message? What I'm reading is "I've had it with you. Go away".
Doesn't look to be a positive message. People lose site of what's important in sales. I have done sales for many years and I never looked at it like I'm selling people. I always just want to make friends and every time I make a friend, they buy.
A very warm and effective note....NOT.
A poor way to build a positive relationship.
Wow! That's all I can say! I hope this wasn't real!
No, it is real. And not that unusual.
This is crazy. People won't make a life changing decision on anyone's timeline but their own.
Nurture those very expensive inquiries
Very true and generally push people away rather than bring them closer. They also may lead to the loss of other potential franchisees if they see this type of e-mail.
Like on threads like this on LinkedIn? ๐
Good hell. That's awful.
'Final Attempt' or 'Fire and Fury' like you've never seen before ... at least there's an 'unsubscribe' ! lol
OMG..Is that real?
Yes, any we have many more just like it ...which explains this picture.
These "close your file" emails are a waste of time & show desperation by the franchisor.
Exactly..... Just move a long.....
Call it the new Ghosting Effect in Recruiting. https://www.youtube.com/watch?v=WPx3c2Gpn4k&list=PLhrBmkjLNq1WnaufaDSO2_D5boXi4pskA&index=12&utm_source=YouTube&utm_medium=LinkedIn
Good topic for either Capital Area Franchise Association or for the experts panel at Franchise-Info Sponsored
Yes maybe include this in the September Capital Area Franchise Association?
Joe. All I can say is "WOW!" That's almost unbelievable that someone would send anything remotely close that ill advised message. Geez loueez!
Yes remove me from your list, I've removed you from mine. Wow
I hate to see an email like this, so many in our profession work so hard to put the best foot forward to help the candidate see if they're a match for the franchise, likewise is the franchise a match for them. All of us get frustrated when candidates don't immediately engage, however, this seem so oxymoronic to that effort.
Hi Mike, very true, it may be a matter of timing for people, they may not engage right now and are looking in the short term, but this e-mail may push them totally away from engaging at all.
Great idea, Joe! Let's do it.
Terrific debate going on here. We will have to summarize these ideas.
Sounds like a very frustrated person!
Luc Deslauriers l Franchise Industry Expert tragically these "I'm Closing Your File" emails in franchising sales communications are more popular than they should be.
Joe sure you got all the #?
I have some extra s reserved.
