Are you looking to improve your franchise owner recruitment system?
Are you tired of selling to candidates that don't perform?
At the levels you need and require for growth?
Burned by using cheap personality test, which didn't work? You're not alone!
But there is a sensible, tested solution. Over the past 25+ years of working in the franchise community, I've dealt with hundreds of franchisors with these exact same concerns. Understandably, everyone's looking for the answer to these problems. The solution is really quite simple... sell to better candidates.
1. How Do You Get Top Performers In Your System?
It's easy. Use the FranchiZe Profile - Your Franchisee Selection Secret Weapon. Hundreds of top franchisors around the world have been using the FranchiZe Profile for years. It's worked very well for them (evidenced by the fact that some have been using it continuously since its introduction in 1997).
Independent research by the Waterloo Organizational Research and Consulting (WORC) Group at the University of Waterloo in Ontario, Canada -- recognized worldwide for their research in organizational excellence - has shown that the FranchiZe Profile is accurate 93%+ of the time when predicting which candidate will perform in the top 25% of franchisees.
2. How Can It Be So Effective?
The secret is in the situational judgement and job-specific behavior questions it asks. Unlike most "personality" tests, assessments measuring situational judgement do not come from a "canned" set of questionnaires. Instead, they are developed specifically for one role. The same test will only tell you how a person will perform in that one role.
They are useless for predicting performance in other roles. It's because situational judgement tests are so accurate that the FBI uses Situational Judgement exercises when hiring.
3. What's The Benefit of Using Situational Judgment and Job-Specific Behavior Questions?
Most franchisors define success in very hard, concrete terms like:
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Actual sales in dollars,
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Percentage increase in sales one year over the next, and
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Relationship to head office. Important for ongoing support and how difficult the franchisee would be to deal with.
According to WORC, "...in a separate analysis of data, involving an additional franchise organization, that nearly $20,000 of increased sales could be expected of franchisees for each one-point increase in their overall Profile scores."
Each FranchiZe Profile reports predictions of your franchise candidate's eventual performance includes both a Sales Potential Score and an Overall Prediction Score.
4. What Does The FranchiZe Profile Measure?
Here's the top 7 items that, according to our research on franchisee performance, showed a strong relationship to performance. In no particular order they are:
Job-Specific Attitudes and Behaviors
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If a candidate will treat employees well and understand they are a valuable resource rather than an expense. Our research has shown that the way a franchisor treats their employees is one of the most important factor in predicting eventual success.
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Will the franchisee treat customers well? If the franchisee does not appreciate the importance of being polite, friendly, courteous, and attuned to the customer at all times, then they will not have a grasp of the importance of properly training their employees in this critical function.
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Is the candidate comfortable with local store marketing? Successful franchisees tend to feel comfortable selling and marketing their products and services. They don't simply wait for business to magically appear. Or, wait for the franchisor to somehow drive business to them.
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Does the candidate have a strong work ethic? Or perhaps they have a "retirement ethic"? The candidate needs to have a strong drive or work ethic level.
General Attitude
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Does the candidate have a positive attitude for success? People who believe things will work out for them and have a positive attitude towards life, success and business tend to do well. I have yet to see a successful businessperson that went into business believing they would fail.
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How entrepreneurial is the candidate and will he/she follow your system? Unless you have a specific reason for targeting entrepreneurs when selecting franchisees, do yourself a favor and target entrepreneurs instead.
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Is the candidate comfortable dealing with people? One of the very few personality characteristics that our research showed has any relationship with success as a franchisee. Is the candidate an introvert or an extrovert?
Notice that only one of these 7 franchisee success characteristics that helps to predict performance is a personality (Introvert vs. Extrovert) characteristic. So, instead of personality, 6 of the 7 characteristics that have any measurable bearing on actual performance are attitudinal and situational behaviors.
Remember that these characteristics were identified using state-of-the-art scientific analysis of the performance of hundreds of franchisees that had been operational for a minimum of two years.
5. What's Included In The Report?
Each report tells you in no uncertain terms what the candidate's expected performance will be. It will tell you if they should perform in the top 15%, 25%, 35%, or be an average or below average performer. Here are excerpts of the 5 easy-to-read, easy-to-use sectionsa report so you can see exactly what I mean:
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Performance Predictions
- Selection Considerations
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Developmental Needs
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Interviewing Workbook
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Candidate Feedback Mini Report
6. Will The FranchiZe Profile Work For Your Brand?
Prove it to yourself!
See how easy it easy.
Sell more Franchises to better Qualified Franchise Owners.
Take the test for $257.00 (U.S.)
(After you buy, you will be taken to a new landing page with a link to the questionnaire.)
